The right fit for you and a Real Estate agent at Lake Sinclair

Recently a past client of Lane Realty (a retired agent) listed their home with another firm.  It's a home and a neighborhood (I grew up there) that I know well.  And within a few days one of my agents wrote an offer.  We negotiated for a week or so and then had a contract.  When the inspection was scheduled our buyer could not attend, but the agent from my firm attended the inspection and the sellers were there as well.  They mentioned to my agent they listed with a firm with "more agents" believing that to be the best choice.

But as it turned out the "more agents" firm didn't have a buyer for their property after all. And after listening to them at the inspection my agent also found out that the first two offers were actually never presented to the sellers. And as it turned out the broker had to be called to get some missing initials on the contract so the bank could get the loan in process because the agent couldn't be bothered to get it done correctly.

Bigger isn't always better.  Sometimes quality over quantity is what is needed. I don't care to have the most agents, my choice is to have the number that I can successfully mentor, help and manage. I don't care if we sell the most houses and I don't care if we have the most listings. I care that we give our clients the kind of service we would want and the listings the marketing they need.

Earlier this week my husband and I drove to large car dealer in the Atlanta market because he found "the" truck he wanted to buy in their on line inventory. He called to check on availability of the vehicle and off we went.  We arrived and after an hour and a half of waiting for them to "find" it because they continued to tell us they had the truck, they figured out they didn't have it anymore.  Perhaps it was because they have "too much" to keep up with.  I'm pretty sure I've never made a client wait for an our and a half to find out if a house is available or under contract while they sat in my office.  Now that's not to say a house someone finds on line might not actually be under contract, but it's not going to take 4 hours for me to determine that fact.  We did buy a new truck this week, but it was from a smaller and way better dealer who knew exactly what was in their inventory.

Knowing the market, knowing the inventory, knowing the GA power regulations and who to call, treating people with kindness and respecting their time is what we offer at Lane Realty. So while other firms are boasting about their numbers I'll be over here trying to give the best customer experience anywhere.

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Tammy Lankford, Broker/Owner


Broker License # 169695  Lane Realty License # H-11420

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Comment balloon 14 commentsTammy Lankford, • August 22 2019 04:50PM


Good afternoon Tammy Lankford, - good to see you blogging again.  Bigger is not better.  Value and perceived value are created by knowledge and performance.  i hope that these folks know to refer you next time.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) over 1 year ago

Hello Tammy - I agree with you, bigger is not better. Quality wins out over quantity all the time.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 1 year ago

Hello Tammy - often it's the "sighs" in those large numbers where the difference is noticed. 

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 over 1 year ago

Hi Tammy - I too am happy to see you back blogging here. Quality, value, and excellent service will always win and having read your blog for many years, I know that you offer that. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 1 year ago

Oh my gosh, you are so spot-on with both of these examples, Tammy! 

I KNOW your agent wanted to say, "Yes, you could have had better service and certainly someone more knowledgeable who USED to live in your neighborhood representing you too!

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) over 1 year ago

Carol Williams - here's a great one for Second Chance Saturday! 😀 

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) over 1 year ago

Good morning Tammy. Really good point here. It isn't the numbers it is the quality of the people working.

Posted by Sheila Anderson, The Real Estate Whisperer Who Listens 732-715-1133 (Referral Group Incorporated) over 1 year ago

Good morning Tammy Lankford, 

Sometimes it amazes me why sellers choose the agents they do to handle the sale of their property. I recently lost a listing to a discount broker because they were giving 2 % back to the seller. They used the stager I recommended, the landscaper and window washers. The sign is up (doesn't read Coming Soon..For Sale) but still is not in the MLS. I guess that is how they can justify their low commission..finding the buyer and representing them.

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker Realty ~ 512.750.6899) over 1 year ago

Thank you for sharing your blog with us. Appreciate your thoughts on sometimes bigger is not better. Agreed with you on this factor. Have a great day and enjoy your new truck. 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) over 1 year ago

Hi Tammy:

The positive and client-focused manner in which you run your real estate business shines throughout this post! Bigger is NOT better,and some have to learn the hard lesson.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) over 1 year ago

Tammy Lankford, 
WHAT???? You were in Atlanta and I missed having coffee with you? I could have been to that dealer five times as long as they made you wait!!! Well, forgiven of course.

Yes, being on target for our customers is what the work is all about! Thanks for a clear staement of what constitutes Customer Service - QUALITY.
All the best - Lynn

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) over 1 year ago

It is always fascinating to me to find out why buyers or sellers use someone.  The "perception" that more agents are better is silly.  Maybe more better trained agents is better, but we all know it takes time to learn this business.  Your first 25 deals or even 50 deals are different.  It is great you mentor your agents.  Too bad more people do not understand the value of quality training can really save them (or make them) money.

Posted by Shirley Coomer, Realtor, Keller Williams Realty, Phoenix Az (Keller Williams Realty Sonoran Living) over 1 year ago

Lynn B. Friedman I have actually been up that way a few times lately, but always on a "mission".  My brother had surgery, his house flooded... Maybe soon we can plan a get together and have coffee or lunch.  It's the time of year when the lake sales begin to slow down a bit.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 1 year ago

Spot on with this one, Tammy.  Thank you.

Posted by Mark and Laura Anderson, Common Name - Uncommon Service (Realty Group ) over 1 year ago